Si eres dueño de una tienda, restaurante, oficina local, lo mas seguro piensa que Twitter, la segunda red social mas grande del mundo, Twitter.com, no es una herramienta efectiva para promocionar tu negocio. Esta en lo incorrecto porque, al realizarse con consistencia y una estrategia con objetivos muy definidos, se puede utilizar para negocios locales de una forma muy efectiva – y lo mejor de todo, sin costo monetario, solo tiempo. Con la capacidad de realizar búsquedas avanzadas con el motor por su propio motor que busqueda interactivo, http://search.twitter.com, los «tweets» se pueden buscar por palabras claves (o «keywords»), por localidad geografica y por lenguaje. Aqui te presento diez maneras que puedes utilizar esta herramienta que te permite conectar con cientos y miles personas a la vez (llamados «seguidores»), por medio de 140 caracteres o menos.

1. Servicio Al Cliente
With tools like Tweetdeck.com, you can monitor who’s mentioning your product/business/service and respond by direct message or public reply.

2. Multimedios
Send video links from YouTube.com and pictures taken from your mobile phone via Tweetpic.com, which followers can then re-tweet to their friends.

3. Incrementar Credibilidad
By actively participating in discussions with colleagues and prospects, you can enhance your credibility and knowledge.

4. Formación de Eventos y Reuniones
– Invite locals for a gathering at your store or office for a special event, sampling, tasting or informational session.

5. Reclutamiento de Talento
With all Twitter profiles including links and bio, you can “network” with little effort, which allows you to start a personal dialogue to uncover potential collaboration.

6. Descuentos y Promociones
Just as you may include special coupons in your local newspaper or send mass e-mail promos, you can send Twitter-only actionable promo codes where they can redeem in person or in your website.

7. Conversaciones Tematicas
Anyone can “own” a tweetchat on a particular topic in a specific time and day – thus further enhancing your branding, followers and expertise. Go to http://www.tweetchat.com and browse already-organized tweetchats.

8. Topicos de Interes Local
With Twitter’s new interactive “trending topics” tool you can stay up to date as what’s most being “tweeted” in your city.

9. Grupos de Enfoque a Gran Escala
By “following” the locals you’ve found in your advance search AND by “following” your “followers,” you can get important insights as to preferences and demographics.

10. Atraer Trafico a la Pagina Web
Twitter allows for mass sharing of links, which allows you to drive people to your website, blog or a news story your followers may find of interest.